{"id":3119372,"date":"2013-07-31T10:57:09","date_gmt":"2013-07-31T14:57:09","guid":{"rendered":"https:\/\/www.friendsjournal.org\/entre-amigos-del-director-de-arte\/"},"modified":"2013-07-31T10:57:09","modified_gmt":"2013-07-31T14:57:09","slug":"entre-amigos-del-director-de-arte","status":"publish","type":"post","link":"https:\/\/www.friendsjournal.org\/es\/entre-amigos-del-director-de-arte\/","title":{"rendered":"Entre Amigos, del Director de Arte"},"content":{"rendered":"

Entre Amigos: El futuro colorido de Friends Journal<\/em><\/h3>\n

\"covernoboxbig\"Los lectores de la versi\u00f3n impresa tienen en sus manos un objeto de coleccionista: el primer n\u00famero en la era del color de Friends Journal<\/em>. El cambio al color es un gran cambio para nosotros, y s\u00e9 que tambi\u00e9n lo es para muchos de nuestros lectores, as\u00ed que me gustar\u00eda explicar por qu\u00e9 creemos que este paso es tan importante para el futuro de Friends Journal<\/em> y nuestro papel en el cuaquerismo. <\/p>\n

En primer lugar, reconocer\u00e9 que Friends Journal<\/em> ha sido hermoso en blanco y negro. El dise\u00f1o Journal<\/em>\u2019s <\/em>el dise\u00f1o discreto y elegante en escala de grises pose\u00eda una cierta simplicidad y moderaci\u00f3n que caracterizaba acertadamente el cuaquerismo. Pero ser\u00eda anacr\u00f3nico decir que Friends Journal<\/g> se propuso hacer ese tipo de declaraci\u00f3n; la verdad es que cuando Friends Journal<\/g> apareci\u00f3 por primera vez en 1955, la tecnolog\u00eda de impresi\u00f3n era relativamente primitiva y el color en las revistas era raro. El primer n\u00famero a todo color de una importante revista estadounidense no lleg\u00f3 hasta el n\u00famero de febrero de 1962 de National Geographic<\/em>. Pero mientras que otras editoriales (e incluso otras editoriales cu\u00e1queras y organizaciones cu\u00e1queras) pasaron a adoptar el color, Friends Journal<\/em> sigui\u00f3 siendo orgullosa y obstinadamente monocrom\u00e1tica. <\/p>\n

Un h\u00e1bito de 58 a\u00f1os es dif\u00edcil de romper, pero creemos que es el momento. Junto con los fideicomisarios de Friends Publishing Corporation y nuestro dedicado y talentoso personal, quiero que la audiencia de Friends Journal<\/g> crezca, y quiero que el Journal<\/g> comunique la experiencia cu\u00e1quera a m\u00e1s y m\u00e1s lectores para conectar y profundizar las vidas espirituales. Cuanto m\u00e1s indagamos entre los Amigos y otras personas que no<\/g> le\u00edan Friends Journal<\/g>, m\u00e1s descubrimos que los no lectores asum\u00edan que Friends Journal<\/g> era aburrido y anticuado debido a su aspecto austero y gris. El juez que evalu\u00f3 el Journal<\/em> para los premios 2012 de la Associated Church Press lo calific\u00f3 de \u201cimplacablemente gris\u00bb, elogiando el contenido pero concluyendo que la revista ten\u00eda una ardua tarea para superar las limitaciones de dise\u00f1o impuestas por nuestra producci\u00f3n en blanco y negro. <\/p>\n

La comunidad cu\u00e1quera tiene muchos suscriptores de Friends Journal<\/em> que han dejado que sus suscripciones caduquen. A medida que elaboramos n\u00famero tras n\u00famero de art\u00edculos y arte oportunos, importantes y dirigidos por el esp\u00edritu, lamentamos que muchos de los que se beneficiar\u00edan de la lectura del Journal<\/em> ni siquiera lo recojan, asumiendo que es b\u00e1sicamente la misma revista que dejaron hace mucho tiempo porque tiene el mismo aspecto. Espero que est\u00e9n de acuerdo en que eso es una pena. <\/p>\n

Una pregunta natural sobre este paso es: \u00bfpodemos permit\u00edrnoslo? Un cambio de la producci\u00f3n a un color a la producci\u00f3n a todo color a\u00f1adir\u00e1 s\u00f3lo un 1,5% a nuestro presupuesto de funcionamiento, y creemos que incluso sin un aumento del precio de la suscripci\u00f3n, el cambio se amortizar\u00e1 en un a\u00f1o gracias al aumento de los ingresos procedentes de la publicidad y las nuevas suscripciones. Para nosotros, el paso al color es un paso clave en un futuro sostenible para nuestro querido Journal<\/em>. <\/p>\n

El tema de la crianza de los hijos, el tema de este n\u00famero, suplica color. Creo que nuestra v\u00edvida imagen de portada resume la alegr\u00eda, la uni\u00f3n y el glorioso desorden que los ni\u00f1os traen a nuestras vidas. El alma de Friends Journal<\/g> reside en las experiencias vividas y sentidas de los Amigos, desde lo mundano hasta lo divino. Nos complace compartir esas experiencias con ustedes, ahora con una nueva luz colorida. <\/p>\n

Gracias por estar con nosotros en este momento trascendental. Espero que nos den la oportunidad de compartir lo bellamente que hablan las vidas cu\u00e1queras cuando contamos sus historias en color. Si tienen algo que decir sobre nuestro cambio de dise\u00f1o, les animo a que me hagan saber lo que piensan. <\/p>\n

Suyo en la paz,
\nGabriel Ehri
\nDirector Ejecutivo
\n<\/em>ED@friendsjournal.org<\/a><\/p>\n

\n

Del Director de Arte: Alla Podolsky<\/h3>\n

El color es un lenguaje. Es un dispositivo de comunicaci\u00f3n. Crea impresiones y a\u00f1ade dimensi\u00f3n. Un buen uso del color mejora el mensaje del texto en blanco y negro y trabaja junto con las palabras impresas para contar una historia m\u00e1s convincente. El color tiene una vida y un prop\u00f3sito m\u00e1s all\u00e1 de ser meramente decorativo. <\/p>\n

Como persona responsable del mensaje visual de nuestro trabajo conjunto aqu\u00ed en el Journal, estoy a la vez encantada de poder a\u00f1adir color a mi \u201cvocabulario\u00bb de dise\u00f1o y ligeramente agobiada por la responsabilidad.<\/p>\n

Como revista, Friends Journal<\/em> tiene una rica y profunda tradici\u00f3n de una est\u00e9tica espec\u00edfica y reconocible. Mi trabajo, tal como lo veo, es continuar esa tradici\u00f3n mientras la expando y la construyo con esta nueva herramienta. Espero que me acompa\u00f1en en este viaje. <\/p>\n

Atentamente,
\nAlla Podolsky
\nDirector de Arte<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

El futuro colorido de Friends Journal.<\/p>\n","protected":false},"author":3,"featured_media":3074827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9803],"tags":[],"fpb_issue_category":[10576],"class_list":["post-3119372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entre-amigos","fpb_issue_category-agosto-de-2013-crianza"],"yoast_head":"\nEntre Amigos, del Director de Arte - Friends Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.friendsjournal.org\/es\/entre-amigos-del-director-de-arte\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entre Amigos, del Director de Arte - Friends Journal\" \/>\n<meta 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