{"id":3125291,"date":"2019-08-01T01:05:48","date_gmt":"2019-08-01T05:05:48","guid":{"rendered":"https:\/\/www.friendsjournal.org\/book\/historia-ya-cadbury\/"},"modified":"2019-08-01T01:05:48","modified_gmt":"2019-08-01T05:05:48","slug":"historia-ya-cadbury","status":"publish","type":"fpb_book","link":"https:\/\/www.friendsjournal.org\/sw\/book\/historia-ya-cadbury\/","title":{"rendered":"Historia ya Cadbury"},"content":{"rendered":"

Na Diane Wordsworth. Historia ya Kalamu na Upanga, 2018. Kurasa 176. $ 39.95 \/ jalada gumu; $ 24.95 \/ karatasi (inapatikana Septemba); $19.17\/Kitabu pepe. <\/i><\/b><\/h3>\n

\"\"<\/a><\/p>\nNunua kutoka kwa QuakerBooks<\/span><\/a>\n

Mnamo<\/span> 1824 John Cadbury aliuza chai, kahawa, na chokoleti ya kunywa katika duka dogo huko Birmingham, Uingereza. Kama Quaker, aliuza chokoleti kama mbadala ya afya kwa pombe. Maadili ya Quaker ya kiasi, mazoezi, na jumuiya ya kimakusudi iliyozungukwa na asili inaweza kufafanua mageuzi ya Cadbury kuwa biashara ya kimataifa. Kila kizazi cha familia kilibadilisha mapishi na teknolojia, kiliongeza bidhaa, na kupanua soko lao kulingana na ujuzi na mahitaji ya enzi hiyo. <\/span><\/p>\n

Diane Wordsworth, mwandishi wa habari wa utangazaji na mwandishi wa kujitegemea, ameandika historia ya mafunzo ya jinsi kampuni ilianza, jinsi ilivyokua, na jinsi walivyotofautiana ili kuendelea kuishi.<\/span><\/p>\n

Mnamo 1879 akina Cadbury walihamia Bournville, Uingereza, na kuunda \u201ckiwanda chao katika bustani,\u201d kikiwa cha kwanza kati ya mifano mingi katika historia ya biashara. Walijenga jumba la mikutano na nyumba za bei nafuu zilizozungukwa na yadi zenye mandhari nzuri kwa wafanyikazi wao. Walijenga shule na uwanja wa michezo, na waliwapa wafanyikazi wao wakati kila siku kwa michezo na madarasa. Waliunda kliniki za afya na makazi kwa wafanyikazi waliostaafu. Katika kila kizazi, walilipa bora kuliko mishahara ya kisasa na kuunda pensheni. <\/span><\/p>\n

Sehemu bora zaidi za kitabu hiki ni za kibinafsi. Katika hati za msingi, Cadburys inapendekeza au kuripoti juu ya ubunifu wao: ”Naomba kwa heshima kueleza kwamba maendeleo ya matumizi ya mashine za kufagia chimni [sic] katika mji huu yamekuwa ya kuongezeka polepole kwa miaka sita iliyopita.” Katika kumbukumbu, wafanyakazi wanaelezea mchakato wa jinsi chokoleti ilifanywa wakati wao; ubunifu wa mashine; madarasa katika usimamizi wa biashara na kemia; furaha ya mpira wa miguu (yaani, soka) na kuogelea; au fadhili na msaada wa wakuu wa Cadbury, ambao walijua kila mfanyakazi kwa jina na kutembelea kila familia nyumbani kwao. <\/span><\/p>\n

Hapa kuna kumbukumbu moja kutoka kwa Lily Houghton (hakuna tarehe iliyotolewa):<\/span><\/p>\n

Ninakumbuka vizuri asubuhi yangu ya kwanza nikianza kazi katika Cadbury Brothers, Bridge Street. Mimi. . . alipelekwa kwenye Chumba cha Unga. . . na nilifurahi kufanya kazi kati ya sukari na unga. . . . Wasichana wote walionekana kuwa wa kirafiki na wenye furaha sana.<\/span><\/p>\n

Nakumbuka Bw. G. Cadbury alikuwa mkali sana kuhusu krimu zozote za sukari au chokoleti kuruhusiwa kubaki sakafuni. Ili kututia moyo alitupa [fedha za ziada] ikiwa tungeweka sakafu zetu safi, na ikiwa tungekuwa na sukari au chokoleti sakafuni angetutoza faini ya 6d kila mmoja. <\/span><\/p>\n

Nakumbuka katika sherehe iliyofuata ya Krismasi, Kampuni hiyo ilituambia kuhusu nia yao ya kujenga kazi mpya nchini. . . . Katika majira ya kuchipua tulizungumza mengi kuhusu kwenda kazini. . . ambapo kulikuwa na mashamba na vichochoro, na nyakati fulani tulichangamka sana hivi kwamba mama wa kwanza . . . alituambia kwamba hatupaswi kamwe kwenda Bourneville ikiwa hatukuwa na tabia, kwa hivyo bila shaka kwa muda tulinyamaza sana.<\/span><\/p><\/blockquote>\n

Hadithi ya chokoleti ya Cadbury inajumuisha mizizi yake ya zamani kama ”chakula kwa miungu,” mabadiliko yake katika uzalishaji kutoka kwa mashamba ya kakao ya watumwa hadi kazi ya bure, na mabadiliko yake ya kisasa kutoka kwa viongeza hadi usafi. Karne ya ishirini ilileta muunganisho na mabadiliko katika chapa, kwa hivyo sasa Cadbury imeunganishwa na Schweppes na Kraft. Leo, mjukuu mdogo zaidi wa familia anauza chokoleti zake za kikaboni huko London. <\/span><\/p>\n

Asili ya Cadbury katika kiasi ni sawa na ile ya Kellogg, Post’s, na Welch, na ushawishi wake wa kijamii na mazingira ya kazi ya kiraia ni sawa na ya Hershey nchini Marekani. Lakini Cadbury aliongoza njia. Mnamo 2024, Cadbury itaadhimisha miaka 200 tangu kufunguliwa kwa duka la kwanza, na kitabu hiki kinatukumbusha jinsi ushawishi wa Quaker kupitia biashara, elimu, na upangaji wa jumuiya ulivyotolewa mfano kupitia familia moja kubwa na chokoleti yake tamu. <\/span><\/p>\n","protected":false},"author":5090,"featured_media":3082060,"comment_status":"open","ping_status":"closed","template":"","categories":[9920,10001],"fpb_issue_category":[10258],"class_list":["post-3125291","fpb_book","type-fpb_book","status-publish","has-post-thumbnail","hentry","category-mapitio-ya-kitabu-cha-quaker","category-vitabu-vya-agosti-2019","fpb_issue_category-quakerspeak-saa-tano"],"yoast_head":"\nHistoria ya Cadbury - Friends Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.friendsjournal.org\/sw\/book\/historia-ya-cadbury\/\" \/>\n<meta property=\"og:locale\" content=\"sw_KE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Historia ya Cadbury\" \/>\n<meta property=\"og:description\" content=\"Na Diane Wordsworth. 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