{"id":3130249,"date":"2016-11-01T03:35:43","date_gmt":"2016-11-01T07:35:43","guid":{"rendered":"https:\/\/www.friendsjournal.org\/mtazamo-barua-za-kushawishi-kwa-mhariri\/"},"modified":"2016-11-01T03:35:43","modified_gmt":"2016-11-01T07:35:43","slug":"mtazamo-barua-za-kushawishi-kwa-mhariri","status":"publish","type":"post","link":"https:\/\/www.friendsjournal.org\/sw\/mtazamo-barua-za-kushawishi-kwa-mhariri\/","title":{"rendered":"Mtazamo: Barua za Kushawishi kwa Mhariri"},"content":{"rendered":"

A<\/span> s magari kumshawishi mtu yeyote kwa chochote, idadi kubwa ya barua kwa karatasi ndogo juu ya masuala ya kisiasa ni kupoteza kabisa wakati. Si vigumu kuona kwa nini. Kuwasilisha maoni yako kuhusu suala tata kwa idadi ndogo ya maneno si rahisi (kikomo cha kawaida cha herufi ni maneno 200; kwa vipande vya op-ed, mara nyingi ni 500). Kwa hakika haiwezekani ikiwa hutazingatia kile ambacho kinaweza kuwashawishi watu wenye mitazamo tofauti sana na yako\u2014na ni dhahiri kwamba wengi wa waandishi. <\/span>
\n hawajafikiria<\/span>
\n<\/i> hilo.<\/span><\/p>\n

Maoni yafuatayo yanatokana na uchunguzi wangu kwa miaka mingi ya kuandika barua kwa mhariri na op-eds, pamoja na kusoma barua za watu wengine. Nadhani dhumuni lako kuu la kuandika barua ni kuwashawishi watu juu ya jambo fulani, sio kuacha hasira au kutoa risasi za ziada kwa watu ambao tayari wanakubaliana nawe. <\/span><\/p>\n

Kanuni za jumla nyuma ya barua yenye ufanisi ni rahisi. Zaidi ya yote, haupaswi kuwatenga watazamaji wako; badala yake, wajitahidi kuandika kwa mtindo ambao wataweza kuhusiana nao na kujenga hoja ambazo zitakuwa na maana kwao. Watu wa kuwashawishi ni wale ambao tayari hawakubaliani na wewe <\/span>na<\/span><\/i> ambao angalau wako wazi kwa maoni yako. Kwa waandishi huria, kuna uwezekano mkubwa kwamba watu hao ni watu wanaojiona kuwa huru au Warepublican wenye msimamo wa wastani; watu walio na uhusiano mdogo au wasio na uhusiano wowote na wasomi; na wale ambao hawajasoma sana (unaweza kufikiri watu wenye elimu duni hawasomi barua kwa mhariri, lakini kwa uzoefu wangu wengi wao. <\/span>andika<\/span><\/i> barua kwa mhariri, mara nyingi kutoa maoni juu ya barua zilizopita: ushahidi wenye nguvu wanazisoma). Ufinyu wa hadhira unaowajali hurahisisha mambo, lakini ikiwa tu utakumbuka waziwazi kwamba pengine wao si aina ya watu unaozungumza nao kwa kawaida! <\/span><\/p>\n

Ingawa kanuni za barua bora ni rahisi, kuandika moja sio rahisi. Hapa kuna miongozo maalum. <\/span><\/p>\n

    \n
  1. Kuwa mahususi iwezekanavyo, haswa kuhusu watu ambao hukubaliani nao. Usiseme ”Warepublican” fanya kitu ambacho unafikiri ni kibaya, na hivyo kuzima papo hapo idadi kubwa ya wasomaji unaojaribu kuwashawishi. Badala yake, sema kitu kama ”uongozi wa Republican,” au – bora zaidi – epuka neno ”Republican” kabisa kwa kusema ”kampeni ya Trump” au zingine kama hizo. Hii ni muhimu sana na sio tu suala la mtindo kwa maandishi ya kushawishi! Ni rahisi kufikiria watu walio nyuma ya kitu unachokidharau kama \u201cWarepublican\u201d au \u201cWaislamu,\u201d lakini mara nyingi ni kundi finyu zaidi kuliko neno dhahiri linavyoeleza. Kufikiri kwa makini juu ya kile kinachofafanua kikundi maalum kunasaidia sana kwa njia kadhaa, kwa mfano, katika kuamua kile unachofikiri kinapaswa kufanywa. <\/span><\/li>\n
  2. Ikiwa kuna njia yoyote ya kuiepuka, usijihusishe na mashirika ambayo haki ya kisiasa imefanikiwa kuleta pepo katika akili maarufu. ACLU, kwa bahati mbaya, ni mfano bora wa shirika lenye pepo. Kutaja ACLU vyema pengine ndiyo tu inachukua ili kuzima asilimia kubwa ya wasomaji katika karatasi nyingi za ndani. <\/span><\/li>\n
  3. Usitumie maneno au misemo ya kuvutia. Kwa mfano, badala ya ”katika mawazo maarufu,” sema ”kwa watu wengi.” Andika kwa mtindo usio rasmi. Barua kwa mhariri inayosikika kama karatasi ya jarida haitakuwa na ufanisi sana, hasa kwa wasomaji wasio wasomi. <\/span><\/li>\n
  4. Usitumie cliches. Kwa mfano, ukisema ”Vita vyote si sawa,” wasomaji wengi watapuuza barua yako papo hapo kuwa inatoka kwa mtaalamu mwenye macho ya nyota ambaye hajui jinsi ulimwengu wa kweli ulivyo. <\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Vidokezo vya kuchapisha mawazo yako kwenye karatasi ya eneo lako.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9936],"tags":[21724,10921,9820,10859,10785],"fpb_issue_category":[10223],"class_list":["post-3130249","post","type-post","status-publish","format-standard","hentry","category-mtazamo","tag-aclu","tag-jambo","tag-kutumia","tag-nambari","tag-watazamaji","fpb_issue_category-quakers-na-mitandao-ya-kijamii"],"yoast_head":"\nMtazamo: Barua za Kushawishi kwa Mhariri - Friends Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.friendsjournal.org\/sw\/mtazamo-barua-za-kushawishi-kwa-mhariri\/\" \/>\n<meta property=\"og:locale\" content=\"sw_KE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mtazamo: Barua za Kushawishi kwa Mhariri - 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